Case Study: Now What HR

Project Overview:

Amanda Duff, M.S., SHRM-CP, is a seasoned HR leader and consultant with over a decade of experience helping individuals and businesses navigate the complexities of the workplace. Her goal for this project was to create a cohesive and identifiable brand for her business that she could use across all her marketing platforms. Her new brand identity features a bold logo built on her business’s values and mission statement. The result is a clean, simple, and manageable brand identity that Amanda can customize. This branding design package also included a custom photoshoot, social media audit, and a custom website with 5+ pages to connect with clients.

Services:

Branding Starter Package (logo suite, business card design, color palette, brand guidelines, multi-page website build, photoshoot, photo editing, social media audit)

A person using a MacBook laptop at a round wooden table with notebooks, a purple folder, a gray notebook, and a white coffee mug nearby, in a well-lit room.

A woman with long wavy blonde hair, wearing a blue top, sits at a wooden table signing papers with a light blue pen. She has a gold watch on her left wrist and wears a ring on her left hand. There is a peach spiral notebook and two light turquoise pens on the table, along with some papers.

Series of six icons inside white circles on a pink background, representing a magic wand and book, clipboard and pen, light bulb, quotation marks, T-shirt with circles underneath, and a thumbs-up surrounded by stars.

Comparison of two slides, one with the text "NOW WHAT" on a brown background and the other with the text "NOW WHAT" on a light blue background.

Color palette with eight swatches, each labeled with hex codes. Top row from left to right: light blue #A5D2DD, dark teal #376E8A, off-white #F6F5F1, pale pink #F1E4DF. Bottom row from left to right: terracotta #CA7F55, olive #6C6242, muted pink #C68F80, blush pink #F6EBB3.

A person holding a business card with 'NOW WHAT' written on it, sitting at a wooden desk with a notebook, pen, coffee cup, glass of water, and black notebook with pen.

A woman with red hair reading a flyer at a desk while video chatting with another woman on a monitor. The desk has a keyboard, mouse, mug, and a notebook, with a flower vase and a lamp on a shelf in the background.

Person in beige pants sitting on a gray couch, holding a tablet displaying a webpage about services for business and individuals, with a meeting photo and icons for coaching, optimization, reviews, process design, and HR consulting.

A person holding a pamphlet titled 'Generous Assumptions' while sitting at a desk with a computer keyboard, a pen in hand, and a decorative item in the background.

A person with blonde hair is writing on a notepad at a desk. On the desk are a keyboard, mouse, and a smartphone. The page on the notepad is titled 'Generous Assumptions.' The website header reads 'Now What,' and there are sections about HR solutions, services, blogs, and a subscription form.

A webpage for Now What HR featuring a photo of a woman with long hair sitting with a dog, holding the dog, and smiling at the camera.

Screenshot of a website homepage with sections about career development and coaching services, featuring images of people in virtual meetings and high-fiving.

A woman with long red hair smiling while sitting at a desk with arms crossed. There is a computer monitor, a cup with a dog face, a small plant, glasses, and various office supplies on the desk.

Are you ready to launch your brand?

You deserve a brand that’s as unique and recognizable as you are. A strong brand strategy not only attracts your ideal audience, it also helps grow your business. Share your vision with me, and I’ll create a custom branding design package that tells your story and delivers a memorable experience for your audience!

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