Education

Johns Hopkins University - MA in Museum Studies
California State University, Northridge - BA in Art, Minor in Marketing

  • Magna Cum Laude, Dean’s List, GE Honors Program

  • USAC Study Abroad Program, University of Brighton

Work History (selected)

ArtReach San Diego, Marketing Manager — 2024-present

  • Communications and Design Coordinator — 2023-2024

    • Manage ArtReach San Diego’s comprehensive marketing strategy across social media, email marketing, website content, digital and print collateral, media relations, and community outreach.

    • Develop and execute social media strategy and content calendars, overseeing planning, filming, photography, graphic design, editing, publishing, scheduling, and audience engagement.

    • Increased Instagram views by 86% and non-follower engagement by 165% within the first three months through strategic content planning and audience-focused social media management.

    • Write and distribute press releases and create marketing assets including newsletters, website content, flyers, graphics, and digital campaigns to promote programs, events, fundraisers, and community initiatives.

    • Oversee the crowdsourced Youth Art Show at Mission Fed ArtWalk, coordinating 300+ submissions and engaging 1,000+ community members in support of free visual arts programming for youth with limited access to arts opportunities.

BeccaDwyerDesign, Visual Designer & Mural Artist — 2020-present

  • Beautify neighborhoods and communities through murals, utility box programs, and other public art projects.

  • Create and manage social media content documenting painting projects and creative processes, building a community of 100K+ followers across social platforms and extending the reach of public art projects beyond their physical locations.

  • Ideate, create, film, edit, and publish branded content in collaboration with companies including Disney+, California Pizza Kitchen, Angelus Direct, and more.

  • Design and custom-paint objects including murals, utility boxes, shoes, guitars, records, and bicycles for charity art auctions, helping raise funds for community organizations.

  • Collaborate with businesses, organizations, libraries, and communities to develop artwork that enhances and activates public spaces.

Hay House, Email & Web Production Specialist — 2020-2022

  • Email Marketing Specialist — 2019-2020

    • Oversee the coding, designing, scheduling, and managing of the timeline of email marketing campaigns and promotional landing pages in a fast-paced, deadline-oriented environment.

    • Manage the creation of webinar emails and monitor live virtual events with tens of thousands of attendees, responding to live comments.

    • Perform A/B testing on emails and landing pages to determine the strategy for the strongest conversions.

    • Participate and collaborate with cross-functional teams on concept development and design ideation for email campaign strategies. Create SOP documents for streamlined processes.

Outdoor Murals Painted with the ArtReach Mural Program:

  • Bronco, Bobier Elementary, Vista

  • We are San Altos: San Altos Elementary, Lemon Grove

  • 8th Grade Garden Mural Project: PRIDE Academy, Santee

  • Hola, Haawka, Hello: Valley Elementary, Poway

  • Middle School Mural Project: Hill Creek School Santee

  • The Brightest View: Pacific View Leadership Elementary, Paradise Hills

  • Making Friends: Museum School, Bankers Hill

  • Welcome to Rohr: Fred H. Rohr Elementary, Chula Vista

  • Morning Has Broken: St. Katharine Drexel Academy, College Area

  • Building a Better World: Conway Elementary, Escondido

  • You Are Loved: Nativity Prep Academy, College Area

  • ¡Bienvenidos! We are Lauderbach: J. Calvin Lauderbach Elementary, Chula Vista

Donated Artwork/Community Art Projects:

  • San Marcos Library Exhibition: September - December, 2026

  • Mission Hills Library Exhibition: July - September, 2026

  • Petco Park Utility Boxes, July 2026

  • Vista Library Exhibition: April-June, 2026

  • Escondido Expressions Utility Boxes, May 2026

  • Charity Art Auction: Vinyl Records, April 2026

  • Birds of Mission Hills Wayfinding Art Boxes, 2025

  • La Jolla Utility Boxes, 2025

  • Charity Art Auction: Surfboard, September 2025

  • Charity Art Auction: Skateboard, April 2025

  • Teeny Tiny Art Mart: Oceanside Museum of Art, 2020-2025

  • ArtReach Youth Art Show: 300+ Submissions, 2024

  • Charity Art Auction: Bicycle and Accessories, 2023

  • North Park Music Fest: Vinyl Art Sale, 2023

  • Charity Art Auction: Vinyl Records, 2022

  • Charity Art Auction: Electric Guitar, 2022

  • Charity Art Auction: Vans Shoes, 2022

Professional references provided upon request.

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